the client
Since 1948, the Mabee Foundation has given more than $1.9 billion to help nonprofits build. College campuses, hospitals, churches, and community centers across six states carry the Mabee name on their walls.
the challenge
A foundation with that kind of legacy needed a brand and a clear way to tell its story. It had to match the weight of its history, and it had to make it easy for nonprofits to understand what the foundation funds and how to apply.
what we did
We started with their vision of structure and building and turned it into a signature mark: an M that stands like the buildings they help create. From there we built a communication strategy and a website that tells the Mabee story, walks applicants through the guidelines, and showcases the projects the foundation has funded.
where it is today
We continue to manage the site and its analytics, keeping the foundation's story current as new grants and projects are added.
