the client
Mabee Ranch has been in the Mabee family since the 1920s. The family's founder ran it as a cattle ranch. When oil and gas were found on the property, the family began leasing mineral rights to producers, and each generation since has made decisions to increase the value of the land. Along the way they've ridden out every up and down of the oil and gas industry.
the challenge
A multigenerational family asset has to be cared for two ways at once: protecting the environment and the land's resources while growing the value of the asset. The family keeps thinking strategically and creatively about how to do both, and that takes clear communication inside the family and out.
what we did
We created a traditional monogram and paired it with modern typography, so the brand carries a century of heritage without feeling dated. Then we built it into their collateral and a website that tells the story of the ranch, the minerals, and the land.
where it is today
We continue to work with Mabee Ranch on communication strategies, both internal and external.
